Citat:
History & Milestones
1991 OUR BEGINNING
Branislav Stojanoviæ, inventor from Serbia, introduces piece of oddly shaped white plastic, named KOSMODISK. Being very convincing - he let “the story of success” unfold. The results of clinical tests were more than favourable, so the first TV-spot with the slogan: “It looks silly, but it works!”, was prepared. First TV testimonial was Vesna Vuloviæ, the stewardess who was the sole survivor of the JAT airplane crash back in 70’. After that testimony KosmodiskŸ becomes a smash hit in Serbia.
1992 STUDIO MODERNA TAKE OVER INITIATIVE
Newly established company Studio Moderna from Slovenia buys KosmodiskŸ patent. With live presentations in major cities and three weeks money back guarantee KosmodiskŸ makes people on the sunny side of the Alps excited as well. Not overnight, but through a clear strategy. The first issue of KosmodiskŸ newspaper was published, and the word of the “incredible device” that helps the young and the old, had been spread from mouth to mouth.
1993 CROSSING SLOVENIA’S BORDERS
Austrian insurance company Merkur, known for marketing reputable medical accessories, places the KosmodiskŸ in their catalogue. A major research is conducted and confirmed the Kosmodisk’s positive effect on people with low back pain. It also proved that the KosmodiskŸ had no side effects. KosmodiskŸ becomes a friend of numerous Slovenian top athletes. The first issue of a magazine for a healthy living (Viva) was published, which was the successor of the KosmodiskŸ newspaper.
1994 THE 10.000th SATISFIED USER
KosmodiskŸ becomes the official supplier of Slovenian alpine skiers. The brand expands to another country – Croatia. At that moment, more than 10.000 people were using KosmodiskŸ.
1995 - 1996 NEW PRODUCT
The ambitions grow bigger, therefore KosmodiskŸ found its way to Macedonia and Bulgaria. The goal remains the same: “global strategy  local execution”. In these two countries KosmodiskŸ yet today is very popular and virtually without competition. Later on, KosmodiskŸ Quattro - special model for the car was introduced.
1997 – 1999 FIRST INFOMERCIAL
The KosmodiskŸ expands northeast. New localized TV-spots with satisfied users were produced. The local production is on a high level. In Poland the first 28-minute infomercial is shot, and as the result, the yearly sales are increased six fold.
2000 THE YUGOSLAVIA PHENOMENA
After the sanctions against the FRY have been lifted and people hardly make both ends meet, the KosmodiskŸ sales in this region have increased month by month. It was a phenomena beyond explanation.
2001 INTERNET AND RETAIL ERA
KosmodiskŸ finally took on the World Wide Web. New media were joined by new sales channels. The network of retail points (pharmacies, specialized stores with orthopedic aids) has become extremely important. This was a successful year by the sales and by the opening of new markets as well (Czech Republic, Italy).
2002 – 2003 MILLIONS OF NEW POTENTIAL USERS
KosmodiskŸ enters 7 new markets (Estonia, Kosovo, Latvia, Lithuania, Romania) including Russia and USA. The demanding American market calls for modifications. The new, improved KosmodiskŸ is developed (KosmodiskŸ Classic Set).
2004 GETTING ACTIVE
Year by year, users become more demanding, and despite the improvements, the classic version of KosmodiskŸ cannot satisfy all. New model for the active population was developed (KosmodiskŸ Active).
2005 – 2006 PRODUCT LINES
KosmodiskŸ has changed its overall presence by re-designing the logotype and introducing 5 product lines under the KosmodiskŸ family – CLASSIC, ACTIVE, PRESTIGE, SUPPORT and LIFE in its form. The improved KosmodiskŸ web site comes to life as well.
2007 – 2008 KOSMODISKŸ FAMILY GROWING
Several new products for massage has been launched, since massage therapy has become an important part of general health care for many people living in today’s stressful world. Also several new products that support, protect and relieve pain of the knee, ankle or wrist joint complemented the KosmodiskŸ family portfolio.
2009 NEW CHALLENGES
Back pain is one of the diseases of the “modern” age. It doesn’t discriminate between the old and the young, the men and the women, the tall and the short. And so doesn’t the KosmodiskŸ. Why not keep the story going on!?